Facebook is perhaps the biggest revolution that has ever happened in history. Without shedding a drop of blood, it has a captive user base of 1.28 billion subscribers spread out globally. Initially designed as a purely social media to connect friends and relatives, it has now transformed itself into one of the most powerful and versatile platforms for business. Whether your business is small or runs into a few billion dollars, you just cannot ignore Big Brother Facebook. Reach out to the FB users and make a roaring business out of your business.
But of course there is no point in trying to attract all and sundry to your business page once you have created it on FB, You have to be selective in targeting your audience, you do want to make a sale, don’t you? So here is a list of 05 ways to attract targeted Facebook fans for your business.
1. The Like Button or Like Box
These two buttons can be very effectively used and make your fans like without leaving your page. These buttons makes your audience focussed and their recall is better making them visit your page again and again. The Like Box alerts the fan to your latest updates on your business page.
2. Link Your Page to Your Personal Profile
One effective way to make your friends and family, and even searches, visit your business page is to link it to your profile. Add yourself as an employee to your business, give yourself a title and make your business your current place of work. Now whenever you hover over your business name in your profile, your business page will appear.
3. Facebook Friends and Contacts
Your e-mail contacts and other contacts can be selected to be linked to your Facebook page through the Build Audience feature. You can also do this to your friends list on Facebook. However, it is better to be selective in choosing your friends and contacts to only those who are interested or show an interest.
4. Similar Business Pages
Use your business page as your Facebook page. Comment on similar business pages as yours. Interesting comments are likely to attract visitors to your business page. If your business deals with sportsgear you could comment on the relevant fan pages, for instance. But of course you have to hide comments from non-likers and rivals for obvious reasons.
5. Advertise on Facebook
Facebook offers one of the most powerful tools for targeting specific Core Audiences through Ads Create and Power Editor features. Power Editor is Chrome browser based and has more features than the Ads Create tool. Using these tools you can create your ad for your business and then launch it to reach very selective prospects with greater chances of a sale. The dynamics of targeting is based on Location, Demography, Behaviour and Interests. The Power Editor/ Ads Create can be used to target audiences based on any or all of the criteria. A “Partner Categories” feature has been added in the US which can capture the audience from similar businesses, thus increasing your potential clients many times over.
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