With around 1.28 billion active users every month, Facebook is one of the best social networking platforms for finding leads for all kinds of businesses. Facebook receives enormous traffic and this is the reason why business owners use it to drive the traffic from Facebook to their business websites.
It was in the year 2007, Facebook launched a feature called Facebook Page (also known as Fan Page) for people who would like to popularize their business through Facebook. Facebook Pages can be effectively used to prompt your potential clients to share their information with you so that can you approach and do business with them.
Here are some ways to capture leads from Facebook Pages:
Share Interesting Posts from Your Site on Facebook
A very good way to drive traffic to your site from Facebook and capture leads is to share links of the latest and interesting posts of your website on Facebook Page. And then to generate leads, you can occasionally share landing page links with a lead generation form. Also make sure that the items that you share on Facebook Page should have call-to-action phrases that can compel site visitors to visit your landing page.
Apps to Get More Details on Potential Clients
By using Facebook apps like ShortStack, you can get more details on your prospective clients. Depending on your business requirement, you may want to get various kinds of details like email address, location, age group and so on. However, you need to aware of the fact that you need to keep it pretty straightforward by not asking many questions. If you ask more questions, potential clients will not be interested in sharing their information with you.
Attract Leads By Offering Free Prize or Service
Another good way to attract leads through Facebook Page is to offer something interesting to your visitors. For instance, if you are target customers are women, you can generate more leads by offering a chocolate hamper. You can also offer free items like informative ebooks or free passes for upcoming events that is related to your business.
Provide Offers to Your Potential Customers
Whisper code is a lead generation feature that will work for you if you own a physical store. You can display a Whisper Code on your Facebook Page and encourage your visitors to physically visit your store and inform the server or cashier about the code in order to redeem a freebie or discount. Another cool feature that can help in driving potential customers to your online store is the Facebook Offers feature. When a customer will try to avail an offer, he will provide you with his contact details and relevant information.
Display Customized Tabs for Lead Generation
A simple way to generate leads through Facebook Page is to create customized tabs like Contact Us, Sign Up, Apply Now, Avail our NewsLetter and so on. Visitors can willingly access the tab and leave contact information like email address. This will allow you to directly advertise the products to such potential customers. Your sign up tab should be attractive and by including a sales magnet you can let the people know about the quality of your products.
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