In order to enhance your online visibility, you need to get more people to visit your website. Content is the king as far as online marketing is concerned. While you may have content that is informative, interesting, educative, and of high quality, if it is not found by readers, it may remain of less value in enhancing your online marketing campaigns.
Sharing content is one way to ensure that you have more visitors to your website. However, at times, readers need to be enticed to share the content. Below are five ways in which you can encourage readers to share your content online:
Create and Share Some Infographics
In this marketing era, consumers are craving for knowledge and they would appreciate to share content that have interesting figures and statistics. There are programs that can help in creating Infographics such as PiktoChart.
Offer Some Payoff when People Share your Content Frequently
There are do-it-yourself deals that you can create and help in enhancing the visibility of your website or blog. You may want to create a campaign. If you sell some products, you can make some coupons and offer them to those readers who share your content frequently. It may not be a big discount, but something that can entice the readers. This creates a kind of sharing game or competition. It payoff at the end of the day.
Make the Content More Visual
Studies show that among the different types of media, images are more shared and retweeted than other types of content. If you have a creative image post, it is able to be shared and even liked more such as in Instagram. If you are posting a link to your website in Facebook, try to upload a creative photo together with the link.
Appeal to the Altruism of Readers
People are created with the heart of helping, and if you show that you need that help and make it easy for them to assist, this can go a long way in getting your brand noticed. One way to get people share your content is partner in a fundraising campaign with other organizations. You can search for organizations fundraising for rare or serious diseases like cancer. In the process of people donating, they will also be sharing your content in social sites like Facebook.
Create Content that is People-Focused
While you may want to post fresh content on you blog or site, if you have people focused stories, they will help in content sharing more. For example, you can create case studies, customer stories, and interviews with iconic people. You will find that people want such stories and will try to share them with their peers.
While many brands have realized the importance of integrating social buttons in their sites, there is more than that. One can do many several things like the tips mentioned above to make people share content and influence or lure them to share even more.
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