While the social media platforms such as Instagram, Google+, Facebook, and PInterest are a focal point for marketers, the email marketing still remains a viable option in growing small businesses. Email marketing is a cost effective way of reaching your audiences, creating new leads, and turning leads into customers.
When used appropriately, email-marketing campaigns can help in growing your business. It is essential that you consider growing your email list in order to help bring more business. However, the way in which you grow the list should be devoid of mistakes that could cost you in blacklisting your email.
One reason why email remains an acceptable and preferred technique of communication with consumers is because they control it. They may choose to act on it, ignore the email, opt out of it, or just delete it. When email campaigns are used in tandem with search engine and social marketing, they are able to deliver high returns on investment. Below are five ways that can help in growing you email list:
Make the Opt-in Form to be a Priority
With the social media icons and other widgets displayed on web pages, it is easy to downplay your email signup form display. While the followers, fans, and likes are valuable in your marketing campaigns, one very important thing is the email list. This is something you own and not like those Facebook and Twitter widgets that you do not have control over. It is essential that you put the sign up form in a space where visitors can easily see it and be compelled to use it.
Use High Value White Papers for More Sign-ups
In building your email list, you should be thoughtful and creative. You can consider your email list as an exchange platform where you influence the customers and prospects to sign up in return of a valuable white paper. White papers should be highly educative and offering solutions to things people are seeking answers to, and which cannot easily be found anywhere on the internet. This will compel customers to sign up in return for the while paper mailing. Though white papers require a lot of skill and practice to prepare, they can be useful tools in increasing your email list
Make it Easy to Sign-up
Customers are cautious in giving their information. Where you readers to fill many things during sign up, they will shy off from giving their information. If you make it easy for them to sign up without disclosing a lot of their information, it could encourage more opt in. You may want to ask for email address only.
Introduce Contests that Engage Readers
One way in which to catch the attention of people is through contests. These can take many forms including user voting, content submission, trivial and others. The main aim is to ask the readers to register in order to participate. Make sure you do not request a lot of information.
Use the Power of Newsletters
Publish a newsletter that focuses on your niche and ensure you give updates and new developments in the niche. Newsletters may be much demanding but they are worthy it. You can consider giving monthly newsletter shots that subscribers will love and share.
Building your email list is not only pegged on these tips. There are many ways in which you can increase the number of people opting in. Also, ensure people can opt out whenever they feel like without any hassles.
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