It goes without saying that call to action is an important feature that can guide visitors from the search engine results page and different websites to your website or landing page. To achieve success in any online business, it is important to convert your traffic into customers. If you are able to improve your visit-to-lead ratio from one percent to three percent, your ROI will improve considerably.
One of the simplest ways to improve your conversion rates is to tweak your calls-to-actions (CTAs). Here are some ways to improve your CTAs:
Attract Your Visitors to CTA
You need to make some time to think why your visitors would really feel the need to complete a CTA. It is only when a visitor comes to know what benefit he can get after completing a CTA and then only he will be compelled to click on a CTA. Hence, the content of your web page or the content that is present near the CTA should connect with the problem or situation of the visitors. And they should feel that only when they click on the CTA they can avail a good solution or product that can solve their problem.
CTA Button Text and Color
Visit now, download now, buy now, adds to cart and so on are some of the generally used CTAs. These do work but the conversion rates are not that impressive. The most ideal text that you should use as CTA text should be something that is highly related to your product or service. The color that you should use for your CTA button should not gel with the background of your web page. Instead, you should use such a color that will grab people’s attention.
Number of CTAs
Too many CTAs on your page can confuse your site visitors. It is just like getting confused at the shopping mall when you see too many varieties. In such situations, people seldom make a purchase. When you bring down the number of choices, you also reduce the mental effort of the visitors. Hence, it would be good if you can use not more than two or three CTAs like View Demo and Buy Now on a landing page.
Choose the Right Placement for CTAs
You need to test the location of your CTAs as it can greatly impact your conversion rate. People tend to click on CTA only when they get adequate information. Hence, placing it right at the top is not good and even placing it right at the bottom is not good since site visitors tend to read through only 60% of an article. It is only after testing different locations, you can come to know the right place for placing your CTAs.
Call to Action on All the Pages of Your Site
On every page of your site, you should add some sort of CTAs. You do not need to use the same kind of CTA on all the pages. You can make use CTAs in the form of smaller buttons and hyperlinks. Since you are trying to ask details through each page of your site, make sure you ask your potential clients to provide you with minimal information.
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