Undoubtedly, Google AdWords is one of the most reliable online advertising systems. However, if you really want to make good ROI from a pay per click advertising system like Google AdWords, you should do things that will help you find the most relevant customers for your ads. It is only when you master Google AdWords; you will be able to drive lots of relevant people to your site through your AdWords campaign. Here are some ways to reduce wasted Google AdWords spend:
Give More Attention
At the beginning of your AdWords campaign, you should dedicate around 5 hours to examine results like CTR, bid costs and so on. And then later on, you can switch to around two hours a week. If you give more attention towards monitoring your results, you will notice great improvement in your ROI.
Quarantine Keywords with Poor CTR, Low Quality and No Conversions
If you have low quality keywords, their poor performance can bring down the score of the ad groups in which they are present. It would be worthwhile to quarantine such non-converting keywords. When you do this, the average CPC will reduce for the ad groups whose performance has been affected. Good thing is that you will have more budgets on your side to focus high quality keywords.
Use Negative Keywords
By using negative keywords in your AdWords campaign, you can prompt Google to not to display those ads when certain terms are present in the search query. Hence, you need to spend some time in building a good list of negative keywords to save good amount of money that you may have end up losing in non-converting worthless clicks.
Modify Broad Match
With Broad Match, Google tries to show up your ads every time people search for greatest probable number of queries. Suppose you are campaigning for ‘low-carb diet plan’, the search results will include related items like ‘carb-free foods’, ‘slow-carb diet’, ‘low-fat diet’, low-protein diet’ and so on. When broad match feature is used, Google tries to bring up those sites that include even one term to match the search query. Yet again, a good way to deal with it is to make use of negative keywords or you can simply modify the broad match type.
Temporarily Hold Keywords with High Bounce Rate
While many pages on your site may be performing quite well, some of them may not be doing well. The reason behind it is the keywords that are being used for it. If your spending your money on pages on which visitors are not spending their time on, then you are money is getting wasted. You should investigate the exact reason behind why they are leaving. And more importantly, it would be good if you temporarily disable those landing pages that have high bounce rate. This will help you from stopping your money from getting wasted.
Narrow Down on Your Context Targeting
To make the best use of your money, you show make efforts to display your ads to the right audience at the right location and at the right time. By using geo-targeting, you can prevent your ads from showing in those places where your business is unavailable. You can disable ads from showing up outside your business timings.
Leave a Reply