The more people know about your business, the better! Of course, there is no easy or fast way to get people to know that you are trustworthy and that working with you pays off. Therefore right about now is the perfect time to start attracting targeted facebook fans for your business. How do you do this? Here is a short guide.
Design a perfect business Facebook page!
When talking about a Facebook business page, your cover image should be perfect! If you settle for less, your fans will see it right away! Never go for blurry and pointless backgrounds! Also, choose a perfect logo, that fits your purpose. Your page’s colors and general appeal should be in line with your other branding.
Go the old fashioned way
You now have a good looking business Facebook page and a personal Facebook profile. You could start by accessing your personal Facebook profile and checking up the profiles of dozens of different other users, ever single day for hours in a row. After you find a targeted user, you can send him a requests pending from your personal profile. Later, after they accept to become your friends on Facebook, it is time to suggest them to like your business Facebook page, also. This strategy may work for you, but it surely is time consuming, so you may want to consider other approaches.
Add your page to the personal profile
If managing your business is an important part of your daily schedule, it is time to let your Facebook friends know it! Include a link to the business page in the Work and Education section of your personal profile. This way, all of your friends will learn about it. Take good care that when a friend hovers over the business name, a popup of your Facebook business page will appear.
Invite all your email contacts to like your business page!
Your Facebook business page has a Build Audience menu. It does not give you a lot of options, but it allows you to invite your email contacts to like the Facebook business page. This may gain you extra fans.
Run promotions!
Everybody loves free stuff, no matter what they say! So, it could be a good idea to run some promotions on your Facebook business page. Giving a small – but not cheap – prize every ones in a while will surely attract more fans for your page. Word will go around quickly, if you keep it up.
Always bring fresh content!
Your business Facebook page works pretty much like a blog. You may attract dozens of new fans every day, but as long as you do have good content and frequent posts, you will have almost nothing to gain.
Use Facebook Ads!
How does this work? First, you create multiple ads to help build an audience for your page, then use some targeting options to show your ads to only the people you want reach. After a while, you try to see which versions of your ads works best. However, like in every pay-per-click advertising system, spending may prove hard to manage if you are not careful enough.
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