Social media, the biggest hit of the 21st century, is a platform to connect. With the world shrinking in connectivity, socializing online has been the recent norm. The concept has emerged all across the globe. Users share information, videos, snaps and any content across the web. In the recent time, your social media profile represents you to the e-world.
Sharing stuffs via social media to promote you, any product, brand, or company has become exceptionally popular. It’s true that sharing informative and interesting contents on social media site can help one to promote your business to the world. Sharing via the social networking sites adds to the advantage in attracting prospective clients. On the flip side over sharing can prove to be disadvantageous. So whatever you do in social media sites, it directly targets the followers and impacts your life. Over sharing will create an impression of a spammer, which is highly unfavorable for you.
However, one should not feel that this non-face-to-face interaction-platform can be exploited in any way. Nevertheless, world is looking at you, so better be careful of your deeds. So, consider the questions “What’s happening?”, “What’s on your mind?”, “Where are you?” etc. Try to be conservative with your personal answers. Consider that your amateurish comments will not stop the sites in earning money, but will surely harm your reputation! Let’s see how to avoid over sharing on social media platforms:
1.Don’t get too much personal on the sites
Posting personal stories on social networking sites is not an offence; however, posting irrelevant stories may be not a smart move. Unless you have a crispy story, there is no point in over-sharing it. What’s the point in goofing up promotional stories? In the end, the site is for socializing. So avoid excessive sharing of cooked up contents.
2. Connect with clients, but don’t irritate them
Of course, in the present context a social media site is effective in building up your business plan. However, do remember that unnecessarily pampering or irritating the prospective as well as present clients and followers, along with posting extraneous stuffs or immaterial information may prove to be detrimental. So if you are using social media platform for any promotion through sharing, then be cautious in your moves. Misusing the platform may make you unsocial! Therefore, try providing your valuable customers some meaningful and appealing content that the audience would love to go through.
3. Share with friends whom you trust
Sharing content over social media sites is not bad unless the inappropriate information becomes over crowds your profile. Personal stories can also be shared, but try to confine them within close friends. After all, close friends will not mind while reading those stuffs. However, those not enlisted as your acquaintances may not accept any irrelevant sharing or posts. In addition, it’s better to limit your special and private posts within your associates. This will limit over sharing. Let me tell you an instance where a teen accidentally announced her birthday invitation with all the details on the social media site, and guess what happened? Surprisingly or rather shockingly, almost 21,000 invitees gathered up at the venue!
4. Congratulate others also on their achievements
Feel like sharing your success with others? Certainly, making your achievements public will fetch you plenty of comments and likes. However, be generous and revert back. Do not restrict yourself from congratulating others on the same note. Remember the very old proverb, ‘sharing is caring’? Yes, show your care by appreciating your friends’ happiness through the posts.
5. Don’t let your post make other dissatisfied
Sharing your vacation experience may go in vain if the post makes someone displeased. So, make the posts simple that will not target anyone personally. Punching on extremely interesting content is appreciable rather than sales pitch, company promotion and so on. Design the posts in a completely interesting manner so that your fans/ friends would prefer reading the stuffs instead of skipping those.
6. Grab attention
Images have a wonderful potential to make through. Whether it is a company profile or your personal one, try to clip some images or videos that will compliment your profile.
7. Be selective while you offer
Turn off direct sharing apps that are straightaway linked to updating your activities (like listening music or watching videos). Here you should remember to mind your own business, however discourteous it may sound. You should know that people are less interested to know what you are doing. So what’s the point in demeaning your image? Ensure you add those people under instant sharing apps who are interested to know about you!
8. Update your setting at a regular interval
We often ignore or forget to update the settings of the social media sites. Some basic privacy changes are required, which if ignored, may put you in trouble. One fine day you may be shocked to find your comment or posts publicized, which you never wanted to. Keep an eye on the setting once every two-three months.
9. Targeting the invisible audiences
Well, 70% of the people using social media sites are only the spectators. However, these invisible audiences may be the potential clients for your business also. So identify the target group for your post and direct it to that 70% invisible group, which may enhance your business. Nonetheless, be cautious, otherwise they may identify you as a spammer.
10. Big brother is watching
Oh, it’s not a show that appears on television! In fact, everyone is similar to a big brother on social media. Think about it. You are observed/ monitored every time by your family, friends, relatives, neighbors or boss. So, share something that is readable by all, not by selective people.
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