Search engines are custom-made to provide you with solutions to the N th degree once you mention the justified keyword for it. After all, the truth lies somewhere between the search pages authored by various writers and approved by several authorities. Traditional as well as contemporary solutions do come into light once proper R & D is being done, as even research scholars find it to be a better idea to get important information as printed documents instead of studying using books that might form a part vast detailed study while they need selective intensive study. Hasn’t education evolved greatly with the advent of Internet? Isn’t Internet playing the role of a latent encyclopedia Britannica that has all the answers to all the questions, you just need to know how to ask in the correct manner. You are the chooser in this case.
Are the primarily used research based analytical tools acting as pace makers in R & D?
Erstwhile during the times of the yesteryears, face to face Interviews were conducted to make the process of selection easier. Wiser motives used to come forth and people ought to come to know of the mentality of the buyers in a very generic sense. This way market research was done and things got to be finalized. Interviews were not conducted in the premises of a room rather open aired interviews from person to person were done and still considered to be generating positive results.
Group discussions have become a part that involves brain storming to a greater degree and in this process nearly twenty-twenty five or less people come to know about each other’s opinions and this is a good way to research upon some topics where all the factors whether good, bad or ugly ought to come forth.
Research through analyzing whether the customer really needs the product: Generation of demand and provision of supply ethics.
Surveys are not mythical. In fact they are used for meticulous understanding that people have or they lack about a product or service. It is a common notion wherein taste of a drink that would enter the market is analyzed by the marketing group to realize whether the consumer would need the whole bottle to taste or just a few droplets of it, to conclude whether the drop matters or the whole bottle. So the more the merrier is not the question it’s the taste that steals the thunder. If there is a craving in a few drops of it the user would like to try it for the second time and so forth. Research about taste might apply on other samples. It’s the quality of the product that counts and not the quantity. Also, different products are tested on different realistic basis.
Another curious research tool that comes handy is through gradual and cautious observation of whether people like the newly introduced product or not. When Maggi entered the market costing only Two Rupees, samples were distributed Free of Cost in schools and colleges just to observe whether the product creates a stir. The magic was there in the fact that the Punch-line ’fast to cook and good to eat’ by Nestle hit the customers right on target. Crucial gaming through observation comes to forefront like this.
There is no end to research on just about anything. You deserve the right tools, the right methods and most probably the tried ones to recreate history whether in scientific study by a Research Scholar, advances in technology or just pure end-to- end marketing research.
Leave a Reply