3 Ways to Envisage What Customers Long for Before They Know It

There was once a time when shoppers used to rely on an accustomed salesperson – such as the manager of their neighborhood store – to assist them to search for the things they wanted. With his own judgment, knowledge and a brief about customer’s interest, he would search for the relevant product, and, usually suggest more items the customer never knew about it. It’s an old-fashioned setup. Today’s abstracted customers, filled with options and information, often find it difficult to find the products or services that will satisfy their requirement. The online retailing stores running on a skeleton staff who often lack knowledge of their products can’t overtake the place of personal touch that shoppers once experienced- and large number of consumers mainly shop on their own when they shop online.

1. Understanding the Need of the ‘Next Best Offer’

This poor state of affairs is shifting to a new trend. The advent of information technology, analytics and data gathering have helped making it possible to present something like – or possibly even better than – the manager’s advice. The use of advanced granular data collected from comprehensive psychographics and demographics to consumer’s clickstreams on the internet, modern practices of business have started to create highly tailored offers that drive consumers to the “precise” services or products – at the right price, at the right time, and in the right direction. These are often termed as the NBO or ‘Next Best Offers’.

2. How to Understand Your Customer without the Use of Expensive Research Tools?

Understanding your customer is very critical for your business. But what may be quite astonishing for you is that there is a lot that you can perform on your own without the requirement of expensive research. You and your team can spend some time to learn and develop skills to discover how consumers actually engage with your business and become returning customers. Understanding your customer’s perspective can go a long way to noticing what they are willing to buy next – even before they understand it.

3. Three Ways to Find Your Customers Future

Here are some ways through which you can find your customer’s or clientele’s future:

• Invest more time learning about your customers – The best way is to shop, play, relax and work with your customers. Try observing them in their various roles and go where they are going. Also, try to notice their different habits and the essential reason behind it.
• Find out what irritates them – Solving issues that often bugs or slow customers down often takes shape of the most profitable innovations. Notice what clientele do to work around the restrictions of in-effect solutions of the product and construct on that.
• Develop your responsiveness – Responsiveness is the most powerful way to relate to people, understand what makes them irritated and what motivates them. When you put yourself in their place, then only you can get an insight of what customer might need next. This is only way to learn how to respect customers and learn how do they use products in ways that are totally dissimilar of how you intended them to use such products. Making connections by learning is the most powerful medium to predict what consumers want before they know it.