Technology has revolutionized the world of business. Today your customers are spread out on a variety of technological platforms. They expect a uniformly awesome experience from your brand across all platforms. In this Mobile-first era, mobile platforms are your first front when promoting social business. Improving your customer’s mobile experiences for your brand thus becomes a priority. The following tips are customized to help you in this particular area.
Approach the project as a task
This might sound confusing but this is actually, what your real-time customers are expecting from their mobile experience with your brand. They do not seek out your mobile app randomly. Define the task or problem that the customers will seek you out for. Using this approach, you should refine your app’s response time, navigational ease, and information design. This is the best way to be exactly what your customers need when they need it!
Devising a multi platform customer care strategy
Providing an exceptional customer experience means you have to be foresighted with your strategies. Customers need to be able to connect with your customer care and access important information about your products or services immediately. They need no hassles or over complicated navigation systems in their way. Leaders in the retail and manufacture field have revealed that having a multi-platform customer care strategy with ease of access from front runner mobile devices help increase the brand value. It also increases customer retention and percentage of repeat business for your company.
Be foresighted with the right features
Your app should not be single dimensional. Developing special features for specific needs such as location finder, confirmation of booking or arranging payments, can remove hassles for many of your transactions. Your customers will come away happy with an app that does not depend on its web persona to provide a complete solution. You will be happy because each of your platforms will be self sufficient in driving traffic that is more retentive to your sales department.
Post Sales strategy to get better insights for user experience development
Your mobile app transactions should not just end with the sale. Strategize insightful surveys to keep track of the customers’ mobile experience. A satisfied customer will be a good source of feedback for all the features that worked flawlessly. The information will also help you track features that need to be shelved or further improved. If you have a review forum, let your customers know when their feedbacks have been posted on the forum. Sending special discounts or customized offers based on earlier transactions help your customers feel special and most likely to transact with you again.
Applying analytics the right way
It is no longer just enough to track the app download volumes for monitoring your mobile apps. You have to apply mobile analytics in a far more critical way to make sure you understand the breaks between the download volumes and customer conversions. Usability tracking of the app should help understand customer perception of your brand over the mobile platform. Further, on, optimization of the app to give them a higher search ranking should be a high priority.
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